Dinesh Motiani

Managed WordPress backends for two websites (Datafusionsol & B2Bturbo) and conducted data analysis of promotion channels using Google Analytics & Google Search Console.

Developed link building strategies and executed Off-Page SEO, including link building, keyword research, and competitor analysis, to enhance website SERP and Domain Authority (DA).

Collaborated with writers to implement content strategies, improving Search Engine Ranking for key business-related keywords.

Owned and executed Brand Mention strategies across guest posting and blogging platforms, increasing total outreach by 140% and generating new leads and customers.

Provided media coverage for the 3rd Vision for Future conference organized by B.R.I.C.S., attended by over 100 delegates from 10+ countries including Russia, England, and China.

Led a team of 5 associates, achieving 200% community expansion and 250% traffic growth, significantly enhancing brand visibility.

Relaunched the B2B platform with 10+ feature enhancements, securing top-10 rankings across major commercial keywords and boosting organic lead generation.

Executed performance-driven B2B marketing campaigns and competitor benchmarking, generating over 800 high-quality corporate leads.

Accelerated marketplace growth by achieving a 300% increase in recruiter sign-ups and job/internship listings within six months.

Developed and implemented automation strategies for user-centric newsletters and recommendations, reducing daily manual intervention.

Launched a Merchandise Store to boost user engagement through incentivized actions, including registrations and competition participation.

Conducted in-depth retention analysis, identifying churn drivers and implementing data-backed strategies to improve audience retention.

Initiated a User Profile Update campaign, improving user recommendations and decreasing churn rate.

Contributed to promotions for 20+ major accounts (e.g., Reliance, Tata Group, Amazon, Novartis), generating over 2 million registrations and 50 million impressions.

Achieved 140% YoY growth in college events through 200+ partnerships (e.g., SIBM Pune, BITS Goa, IIT Indore), significantly boosting user acquisition and brand visibility.

Significantly improved key SEO metrics: increased MT by 130% YoY, ranking keywords by 120% YoY, platform mentions by 140%, and domain authority by 2 points.

Managed and optimized diverse growth channels, including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp, to drive effective growth.

Led a team of 5 associates, achieving 200% community expansion and 300% traffic growth, which significantly improved brand visibility.

Developed the Annual Operations Plan, targeting 300% community growth through a bottom-up excel model for PAN India market sizing.

Recruited, trained, and mentored 3 associates, enhancing team performance and operational efficiency.

Co-owned promotions for 50+ major campaigns (e.g., Flipkart, Walmart, Accenture, L'Oréal), generating over 2.5 million registrations and 60 million impressions.

Significantly boosted organic traffic and SEO metrics: increased MT by 900% YoY, ranking keywords by 220% YoY, platform mentions by 190%, and domain authority by 5 points.

Achieved 190% YoY growth in college events through 500+ partnerships (e.g., IIT Bombay), enhancing user acquisition and brand awareness.

Integrated MoeEngage as a customer engagement platform, optimizing user events to increase sign-up rates, average session duration, and user retention.

Managed and executed growth campaigns across multiple channels, including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp.

Drafted the concept and structure for the User Referral Program in collaboration with the Product team as part of the annual operations plan.

Built and launched the Affiliate Network channel from scratch, driving incremental growth and expanding the marketing ecosystem.

Managed email and performance ad campaigns, optimizing key metrics such as CPA, CTR, and open rates.

Scaled Instagram presence, increasing follower count by 400% and average engagement by 1500%, significantly amplifying brand visibility.

Crafted compelling brand communication strategies, ensuring consistent messaging and enhancing brand perception across all channels.

Co-owned promotions for 20+ major accounts (e.g., Aditya Birla Group, Reliance, Tata Group), generating over 500K registrations and 15 million impressions.

Increased social media reach by 180% through strategic content generation and social campaigns.

Managed the WordPress backend for the company's e-commerce website and analyzed promotion channels using Google Analytics & Google Search Console.

Executed Off-Page and On-Page SEO strategies, including link building, keyword research, and competitor analysis, to improve website SERP, Domain Authority (DA), and user experience.